• News (415)
    Campaign (22 Nov 2017)

    Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

    SAMSUNG is preparing to air a three-minute ad on Friday night, claiming to be the longest single-shot TV ad shown in the UK. The spot, inspired by TV interludes of the 1950s and Norwegian 'Slow TV', will show nothing but a washing machine going around and will air during CHANNEL FOUR's Gogglebox. Created by Taylor Herring, the ad will promote Samsung's QuickDrive washing machine which claims to half washing time without affecting performance. Samsung found the average Brit will spend 1,481 hours watching their washing machine during their life. The work will be supported on social media using the hashtag #LifesTooShort with Gogglebox cast members using TWITTER to discuss the ad whilst it airs. Media was handled by STARCOM.

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    Campaign (26 Oct 2017)

    Piccadilly lights switched back on with ultra-HD screen

    OCEAN OUTDOOR has unveiled a host of new advertisers on a new ultra-HD digital screen at the newly renovated Piccadilly lights. Replacing the landmark patchwork with a single 4K LED screen, the lights will feature six advertisers. The first ad to go up was a campaign for BARNADO’S while COCA -COLA, SAMSUNG, HYUNDAI, L’OREAL and EBAY are also advertising on the newly-renovated screen which can react to external factors, such as the weather or temperature.

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