• News (427)
    Campaign (19 Sep 2018)

    Cheil Europe relaunches with customer experience proposition

    CHEIL will relaunch its customer experience proposition with five new specialist divisions. The Platform Connections division will include strategic and operational partnerships with Cheil's owner SAMSUNG and ADOBE, while its Customer Intelligence offering will create a digital analytics, insights and planning division within the agency. Its Creative Experience and Content division will include a content team and an in-house production team. The Personalisation and Contextualisation division will focus on personalising customer experiences in paid and owned channels, and Omni-Channel Experience will focus on linking customer journeys between online and offline mediums.

    Read Full Article

    Campaign (05 Sep 2018)

    Samsung uses Family Guy AR experience to showcase connected home tech

    SAMSUNG has created a new AR activation to promote its connected home technology. Visitors to the experience in Berlin will be given a Samsung device as they enter which they can use to access a virtual model of the Family Guy Griffin's house. They will then be given tasks by character Peter Griffin which will show them how Samsung home products like washing machines, TVs, and fridges work when connected. BARTLE BOGLE HEGARTY created the experience in collaboration with GOOGLE, MediaMonks, and Family Guy's production team.

    Read Full Article