• News (450)
    Campaign (05 Sep 2019)

    Samsung throws gig on stages optimised for smartphone video

    SAMSUNG held a smartphone-optimised gig tailored to social media sharing needs. R&B singer Mabel performed on 3 September outside Samsung’s Coal Drops Yard location in London on vertically arranged stages. The aim was to have the multi-level set up fit within the parameters of a portrait photo. IRIS is delivering the project and a broadcast of the show will convert the Piccadilly Lights out-of-home site into a vertical format on 7 September for a limited time.

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    PR Week (30 Aug 2019)

    Samsung campaign offers a glimpse of tomorrow's world

    SAMSUNG has created a report which predicts the next 50 years including commuting on aquatic superhighways, drone-style air taxis and high street insect-burger takeaways. TAYLOR HERRING helped launch the report which was commissioned to mark the launch of Samsung KX, a new experience space in Coal Drops Yard, London that enables visitors to discover the latest in culture and innovation. Guests can enjoy new concepts including the Digital Cockpit connected 'car' and Screenmax, the world's first 10-metre-wide vertically curved Samsung LED screen. Other predictions included in the report include rocket space travel that will take passengers from London to New York in 40 minutes and Quidditch-style aerial sports matches.

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