• News (65)
    The Drum (23 Nov 2018)

    Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive

    VIRGIN TRAINS has partnered with Rethink Mental Illness and THE SAMARITANS for a new campaign into mental wellness. Developed by THE ROMANS, 14 platforms on the Virgin Trains route from Glasgow to London have been covered with quotes from the 1946 Christmas movie It’s a Wonderful Life. The campaign will aim to highlight how difficult the festive period can be for some, and the positive impact simple acts of kindness can have.

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    Little Black Book (09 Nov 2018)

    Samaritans Small Talk Saves Lives Campaign Aims to End Suicide in the UK

    SAMARITANS has released a new campaign encouraging everyone to use small talk to reach out to those who may be suffering from suicidal thoughts. The charity wants to end suicide in the UK with a particular focus on rail environments. It has partnered with organisations including British Transport Police and NETWORK RAIL for the campaign and is rolling out outdoor and influencer advertising to support the spot. Created by PEGASUS, the ad sees a woman start a conversation with a stranger who looks like he might be considering harming himself.

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