• News (64)
    Little Black Book (09 Nov 2018)

    Samaritans Small Talk Saves Lives Campaign Aims to End Suicide in the UK

    SAMARITANS has released a new campaign encouraging everyone to use small talk to reach out to those who may be suffering from suicidal thoughts. The charity wants to end suicide in the UK with a particular focus on rail environments. It has partnered with organisations including British Transport Police and NETWORK RAIL for the campaign and is rolling out outdoor and influencer advertising to support the spot. Created by PEGASUS, the ad sees a woman start a conversation with a stranger who looks like he might be considering harming himself.

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    The Drum (30 Oct 2018)

    The Samaritans embraces Mother to create railway suicide prevention campaign

    THE SAMARITANS has appointed MOTHER to handle a suicide prevention campaign in partnership with the rail industry. The campaign, due to run from early 2019, will aim to reduce the number of people taking their own lives on railways and encourage people to utilise the Samaritans facilities. 

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