• News (1017)
    Financial Times (22 Jan 2020)

    Sainsbury’s chief Mike Coupe to step down after six years in charge

    SAINSBURY'S chief executive Mike Coupe is leaving in May after six years in charge. He will be replaced by Simon Roberts in June.

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    Campaign (20 Jan 2020)

    I am... Sainsbury's: supermarket riffs on Beyonce comparison in Twitter hit

    SAINSBURY'S scored social media success when it responded to the similarities in the maroon and orange colour palette between its uniform and Beyoncé's new fashion collection. The work created by GRAVITY ROAD featured a tweet with a fashion-style photo and the text 'The Original'. However, some Beyoncé fans did not see the funny side and mocked the company's efforts. 

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