• News (980)
    The Drum (13 May 2019)

    Sainsbury's celebrates brand values with a cinematic cake to mark 150 years

    SAINSBURY'S is celebrating 150 years in business with a fantastical TV ad reflecting its heritage. Model making, 3D printing and traditional sugar craft techniques were combined to create a cake which is the center of the ad's interpretation.The video, created by WIEDEN & KENNEDY, shows the original owners' journey from the brand's humble beginnings in Drury Lane, providing quality food to poorer people, to its modern day charity work with COMIC RELIEF.  The campaign kicks off its 150 Days of Community initiative, which sees its 180,000 colleagues from across the group being invited to volunteer for a cause in their local community.

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    Campaign (30 Apr 2019)

    Sainsbury's trials convenience store with no checkouts

    SAINBURY'S has removed checkouts from one of its stores in Holborn, London in a three-month trial to test smartphone-only shopping. The store will have a helpdesk for people who want to pay using cash or card, otherwise all transactions will take place via the Sainsbury's SmartShop app. Customers will scan their items as they travel round the store, pay via the app and scan a QR code before exiting. 

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