• News (99)
    Campaign (04 May 2017)

    More Th>n's brand relaunch stars 'cool and calm' Nordic character

    MORE TH>N has introduced a “cool and calm Nordic character” as a fictional founder of the company to promote the insurer’s brand relaunch. Mordenn Surenns stars in a 40-second spot created by VCCP and is intended to epitomise the brand’s desire to put customers before corporate confusion. The new multi-million-pound campaign started on 3 May and will run throughout the summer across TV, radio and out-of-home. VIZEUM is handling media planning and buying for the campaign.

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    PR Week (26 May 2016)

    SANTANDER has hired Louise Shield, the director of communications at RSA, as director of corporate comms. She has a remit to lead public affairs and implement the bank’s external and internal comms strategy. Shield will join 1 August and report to the chief executive officer, Nathan Bostock.