• News (101)
    Marketing Communication News (12 Apr 2018)

    RSPCA’s new campaign calls for a world that’s kinder to animals

    THE RSPCA has kicked off its largest ever integrated brand campaign. Created by ARTHUR LONDON, the work entitled 'It takes us all to care' includes a 60-second spot which features animals from dogs and cats to hedgehogs and horses being taken care of by the RSPCA. A voice over reading a poem accompanies the images. The campaign aims to change perceptions of what the charity does and encourage people to create a world that's kinder to animals. 

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    The Drum (11 Dec 2017)

    RSPCA: Woody

    RSPCA has launched its Christmas ad following the story of Woody the Christmas puppy. The ad shows a boy receiving a stuffed toy dog for Christmas and after playing with him for a while, he starts to lose interest and leaves Woody alone in a park, the dog is then dumped in rubbish bags. The dog is rescued by a RSPCA worker, treated by the charity's vet and finally finds a loving, warm home. The toy dog represents all the animals that the RSPCA cares for, and ends with the message 'kindness goes a long way'.

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