• News (46)
    PR Week (13 Aug 2019)

    'Float to live' says special ops veteran in latest tranche of RNLI prevention campaign

    RNLI has launched another campaign fronted by Ant Middleton, celebrity chief instructor on CHANNEL 4 series SAS: Who Dares Wins. Released yesterday, it focuses on the latest phase of its 'Respect the Water' campaign, teaching the importance of being able to float in water to prevent drowning. Promotion will be across social media with the hashtags #FloatToLive and #RespectTheWater. Further support will include advertising across cinema, outdoor, radio, online, and catch-up TV channels. Short awareness films and posters with the taglines will also be used. 

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    Campaign (07 May 2019)

    RNLI launches fundraising month with yellow wellies installation

    THE RNLI has used an installation of 181 pairs of wellies to launch its national MayDay campaign, which highlights the work the volunteer lifeboats do every week while also seeking to raise funds for new kit. The charity is encouraging support on social media by using the hashtags #MaydayEveryDay and #YellowWellyRelay. RED CONSULTANCY created the campaign.

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