• News (39)
    Exclusive (30 Jan 2018)

    THE RNLI has appointed Jason Impey to the role of national media manager.

    Campaign (31 May 2017)

    RNLI "Float to live" by Krow

    THE RNLI has launched a new campaign to raise awareness of the procedure to follow when experiencing cold water shock. The 60-second ad, by newly-appointed creative agency KROW, points out that, despite people's instinct to swim hard when falling into cold water, the best survival technique is to float. The dramatic ad will run across cinema, video-on-demand and radio this summer. OMD handled media planning and buying.

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