• News (47)
    Civil Society (15 Nov 2019)

    RNLI launches new and bolder 'Perfect Storm' Christmas fundraising appeal

    THE RNLI has launched a Christmas fundraising appeal to highlight the challenging circumstances of the charity. The 'Perfect Storm' campaign describes the challenges it faces including a falling income at the same time as increased demand on services. The campaign will go out to 5.7 million households and will run until Christmas. It aims to raise £1.8m in donations, bring in 12000 new supporters and re-engage 8000 of its existing supporters. The campaign will be supported by mail-out of letters and emails and RNLI's first TV ad in over a decade.

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    PR Week (13 Aug 2019)

    'Float to live' says special ops veteran in latest tranche of RNLI prevention campaign

    RNLI has launched another campaign fronted by Ant Middleton, celebrity chief instructor on CHANNEL 4 series SAS: Who Dares Wins. Released yesterday, it focuses on the latest phase of its 'Respect the Water' campaign, teaching the importance of being able to float in water to prevent drowning. Promotion will be across social media with the hashtags #FloatToLive and #RespectTheWater. Further support will include advertising across cinema, outdoor, radio, online, and catch-up TV channels. Short awareness films and posters with the taglines will also be used. 

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