• News (38)
    Campaign (31 May 2017)

    RNLI "Float to live" by Krow

    THE RNLI has launched a new campaign to raise awareness of the procedure to follow when experiencing cold water shock. The 60-second ad, by newly-appointed creative agency KROW, points out that, despite people's instinct to swim hard when falling into cold water, the best survival technique is to float. The dramatic ad will run across cinema, video-on-demand and radio this summer. OMD handled media planning and buying.

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    Nielsen (28 Apr 2017)

    Spend Analysis

    CRISIS UK, the top spending advertiser in the door drop channel, upped their Q4 2015 spend by 3.5% to £2m. One of the companies to make a large positive difference to its door drop expenditure in Q4 was charity SAVE THE CHILDREN, which increased its spend from £2k to £208k year on year. RNLI was the organisation that upped its ad spend the most, spending nearly £250k on door drop, having spent nothing in the medium in Q4 2015.

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