• News (62)
    The Drum (27 Feb 2018)

    Toyota lets people in on what it feels like to be a legally blind skier

    TOYOTA has released a two-minute film showing what it is like to ski as a legally blind person. Part of its wider 'Start Your Impossible' initiative, the social campaign includes an INSTAGRAM account under the name @SeeLikeMenna which takes people on the slopes through the eyes of visually-impaired British Para-Alpine World Cup athlete, Menna Fitzpatrick, tracking her preparation for her first Paralympic Games. The visual impairment filter used  was created with the help of the RNIB. The campaign was a joint collaboration between SAATCHI & SAATCHI, Dentsu and production company Archer's Mar, and also spans FACEBOOK and YOUTUBE.

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    The Drum (11 Dec 2017)

    RNIB: It's beginning to feel a lot like Christmas by Chapter

    RNIB has released a series of Braille Christmas cards, created by CHAPTER, to allow blind and partially sighted people to 'Feel Christmas'. Chapter created a set of three cards, each featuring a popular Christmas lyric set in Braille with the central thought being 'It's beginning to feel a lot like Christmas'. The agency hopes that these cards will prompt thoughtful understanding of sight loss at a time of year when imagery is such an essential part of the season. All money raised by the sale of the cards will be donated to the RNIB.

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