• News (65)
    Exclusive (26 Oct 2018)

    THE RNIB has appointed Jennifer Brazil to the position of digital marketing & communications officer.

    The Drum (11 Sep 2018)

    How the sight loss community helped RNIB redesign its ‘old fashioned’ brand for the future

    RNIB enlisted the help of the sight loss community to relaunch itself. As part of a new strategy, the charity has introduced a new strapline 'See differently', launched a series of humorous ads, and unveiled a new logo available in tactile and sonic formats. The brand refresh for the 150-year-old charity comes after the appointment of a new marketing director, and hopes to connect sight loss communities, equip them with skills, and change society's attitude towards people with sight loss. In a 30-second spot, it is comically revealed that a partially sighted woman cut herself on a grater not because of her sight loss, but because she got distracted by seeing a 'dreamboat' on the telly. It demonstrates the brand's new ethos: 'see the person, not the sight loss'. 

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