• News (69)
    Campaign (02 Sep 2019)

    Amazon Alexa helps blind woman in RNIB-approved ad

    AMAZON has launched a 30-second spot that shows how its Alexa assistant can help the lives of the visually impaired. Created by JOINT, in collaboration with the RNIB, the TV ad shows a visually impaired woman preparing for the day ahead with the help of time and weather updates from Alexa. The campaign will run for several weeks across TV and digital. INITIATIVE handled media for the work. 

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    Civil Society (08 Aug 2019)

    RNIB hires Fox as director of finance

    THE RNIB has appointed Stuart Fox to the position of director of finance.

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