• News (420)
    The Drum (16 Nov 2017)

    Royal Mail's dramatic 'Heist' ad banned for causing fear and distress to viewers

    THE ROYAL MAIL has had its controversial 'Heist' ad banned for potentially causing distress to viewers. The spot, which hoped to raise awareness of identity fraud, depicted a bank being infiltrated by armed robbers who demanded the personal details of staff and customers rather than running off with their physical money. However, after seven complaints that the ad could be traumatizing and was aired during an inappropriate time when children could be watching, the ASA banned the M&C SAATCHI-created ad to appear again in its current form. 

    Read Full Article

    Exclusive (24 Oct 2017)

    ROYAL MAIL has promoted Ben Rhodes to the role of group marketing director.