• News (37)
    Campaign (02 May 2018)

    Fold7 appoints new head of content

    FOLD7 has hired Verity Messett to fill the vacant role of head of content left by the departure of Christine Beardsell in April. Messett will lead the development of integrated content for clients including CARLSBERG, HILTON and RIGHTMOVE.

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    Campaign (18 Dec 2017)

    Rightmove shifts marketing strategy in new ad campaign

    RIGHTMOVE has released a new ad aiming to encourage people to find a new home when life moves on. 'Life Steps' by FOLD7 shows an elderly man walking upstairs in his house, answering to his wife's repeated requests for a tool box, Christmas decorations or breakfast in bed. As he finally reaches the top, he realises that it's time for a new start. The ad ends with a new family moving in and the couple moving to a smaller home. The ad will launch on Christmas Day. Media was handled by Electric Glue.

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