• News (69)
    The Drum (12 May 2017)

    Revlon Professional UK launches WhatsApp Broadcast List by Cult Ldn

    REVLON has launched an industry alert service, utilising WhatsApp's Broadcast List functionality. The brand will target salon owners and stylists via the messaging service, sending them brand updates, trend reports, interactive challenges, exclusive product launch and event information, tutorials and industry insights. Users will also be invited to take part in monthly competitions and provide creative feedback via the messenger. The initiative, created by Cult Ldn, hopes to encourage collaborative learning among hair professionals and build personal relationships between the brand and individuals.

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    The Drum (27 Jan 2017)

    Revlon restructures business as it struggles to compete against L'Oreal and Estee Lauder

    REVLON is set to reorganise its business into a more brand-centric structure. Four global brand teams will represent Revlon, Elizabeth Arden, Fragrances and Portfolio Brands respectively. The beauty company hopes to grow and win across channels, categories and geographies, delivering consistent and seamless brand experiences, boosting its iconic brands, and smoothly adapting to changes in the consumer behaviour.  

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