• News (204)
    Campaign (22 Aug 2019)

    Auto Trader launches car vending machine

    AUTO TRADER created a vending machine than can hold a whole car. The installation on 21 August featured a new RENAULT ZOE from LOOKERS MOTOR GROUP. The car was available via contactless payment, with a pre-agreed price of £16,000, compared with the recommended retail price of £22,470. Auto Trader created the activation to promote how it can provide 'brand new cars at transparent pre-haggled prices than you can drive away today'. TAYLOR HERRING delivered the project which took place in London's Spitalfields.

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    Campaign (09 Aug 2019)

    Thierry Henry stars as getaway driver in Renault football Sky Sports idents

    RENAULT has renewed its sponsorship deal with SKY SPORTS PREMIER LEAGUE for a further three-years. The new partnership, which kicked off on 9 August, will feature TV idents during 128 live PREMIER LEAGUE matches on Sky Sports. PUBLICIS.POKE created a series of five- and 15-second idents which will feature during pre-match, half-time and post-match ads as well as on Sky's out-of-home feed, on-demand service and the Sky Go platforms. Thierry Henry will star in the ads as a getaway driver who helps football fans escape whatever stands in their way to get to 'the beautiful game'. Renault's sponsorship will feature across the Sky Sports Premier League Channel, including Renault Match Choice, Game of the Day, Premier League Review/Preview and Premier League Years. It will also sponsor digital coverage of the Premier League on skysports.com and the Sky Sports App.

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