• News (178)
    DecisionMarketing (11 Jul 2017)

    Nissan ties with Renault F1 for ‘test drive’ promotion

    INFINITI is launching a summer campaign which will offer consumers the chance to ride in a RENUALT Sport Formula One Team car. TMW will be accountable for all CRM, web and social media activity of the promotion. TMW will use fresh F1 content to support the core promotion, while a 50-second video showing cars at racing speed will feature in the campaign. The work runs until 26 September across five key European markets – Italy, France, Germany, Switzerland and the UK.

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    The Drum (16 May 2017)

    Renault investigates what happens ‘Behind Car Doors’ of Instagram parents

    RENAULT has presented a frank view of how its latest Scenic model handles daily family life. ‘Behind Car Doors', by MSL GROUP and PUBLICIS, shows the results of parents and Instagrammers Mother Pukka and Father of Daughters' participation in a year-long experiment in which family interactions are recorded on dash cams and mounted cameras. The campaign aims to show the spread of distracting smart devices and how the car has replaced the dining table for family interactions.

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