• News (202)
    bbc.co.uk (28 May 2019)

    Fiat Chrysler proposes merger with Renault

    FIAT has proposed a merger with RENAULT which would mean 50% would be owned by Fiat shareholders and 50% by Renault stockholders. Shares in both companies rose strongly after the announcement and would make them likely to be global automotive leaders with 8.7 million vehicle sales.

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    Campaign (09 Apr 2019)

    Renault pokes fun at angry tweeters as London's new emission zone commences

    RENAULT is promoting its Zoe electric vehicle with a new DOOH campaign encouraging drivers and social media users to 'keep it clean'. Running to coincide with the introduction of London's new Ultra Low Emission Zone, the campaign created by PUBLICIS features explicit tweets from angry motorists expressing their views on the new £12.50 charge to drive in the city centre if a vehicle does not meet strict emissions standards. Foul language in the tweets is covered by an image of the Zoe model, a vehicle exempt from the ULEZ charge. The outdoor executions will run across 105 digital sites, supported by online and radio activity. MANNING GOTTLIEB OMD handled media for the campaign. 

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