• News (127)
    Campaign (24 Feb 2020)

    Reebok partners Asos for music and fashion party

    REEBOK collaborated with ASOS on a music and fashion experience to promote its new Kinetica shoes. Taking place at The Mess Hall in London, the event saw live DJs perform in a set curated by Peckham-based radio station Balamii. It also included a stroboscopic effect booth and a movement-powered vending machine. Hyperactive delivered the activation. 

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    Fashion United (06 Dec 2019)

    Reebok announces its first-ever plant-based running shoe

    REEBOK has announced the release of its first plant-based running shoe, Forever Floatride Grow. The footwear is made from materials like castor beans and eucalyptus trees and builds on its new sustainability brand Cotton + Corn. The shoes will drop fall 2020 and is part of the brand's initiative to limit its use of petroleum-based plastics.

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