• News (112)
    The Drum (17 Jan 2019)

    Red Bull cautioned by ASA for suggesting the energy drink aids concentration

    RED BULL has received a caution from the ASA after it launched an ad to promote its '4PM Finish Day' on 14 September. The London Underground poster campaign featured a poem which suggested drinking Red Bull would help tackle work tasks, before promoting its 4PM Finish initiative. Complainants questioned whether the ad's copy implied that its energy drinks has a beneficial effect on focus and concentration. Despite Red Bull arguing that the ad did not depict an imagery of people drinking red bull or suggest its drink delivered a health benefit, the ASA deemed the copy insinuated a health benefit, one which was not supposed by an authorised health claim. The ad cannot appear again in its current form.

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    The Drum (10 Jan 2019)

    Red Bull moves UK media account to Mindshare after two decades with indie AMS

    RED BULL has moved its £7m UK media planning and buying account to MINDSHARE following a review. Incumbent AMS repitched but loses the business after 23 years.

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