• News (352)
    PR Week (01 Dec 2017)

    Durex challenges negative safe sex perceptions with #CondomHero campaign

    DUREX has launched a new campaign to coincide with World AIDS Day 2017. Created with the help of PR agency Premier, the '#CondomHero' campaign hopes to encourage 16-24 year olds to carry a condom with them rather risk the potential consequences of unprotected sex. Durex has teamed up with Unilad to create a short film that highlights the negative perceptions of carrying a condom. The brand will also donate 1m condoms to UNAIDS projects.

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    Campaign (29 Nov 2017)

    Durex creates pop-up grotto for 'fierce females'

    DUREX is setting up a festive-themed pop-up in a cocktail bar in Waterloo, where visitors can pick up naughty or nice goodies. Ms Claus' cabin at Tonight Josephine will offer the first 20 visitors a VIP goody bag including the full Durex Intense range plus a series of festive treats. The event, which will also see Love Island stars Gabby and Marcel make an appearance, will take place on 6 December.

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