• News (368)
    Campaign (25 Jan 2019)

    Durex's playful new ad wants to destigmatise female sexual discomfort

    DUREX is promoting its new Naturals Intimate Gel in a 30-second ad created by HAVAS LONDON. The spot points out how women have pushed for equal rights and celebrated their bodies and life choices, but many still put up with uncomfortable sex. It explains that women are naturally drier during two-thirds of their cycle and features the call to action 'Ladies, Let's Lube'. The campaign will run on TV, online and social media, as well as in BOOTS and SUPERDRUG stores. 

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    FT.Com (16 Jan 2019)

    Rakesh Kapoor to step down as Reckitt Benckiser chief

    RECKITT BENCKISER's Rakesh Kapoor is retiring from his role as chief executive officer at the end of 2019. Kapoor has worked in the business for 32 years and has been CEO since 2011.

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