• News (20)
    PR Week (04 Sep 2018)

    Weber Shandwick wins Quality Meat Scotland

    QUALITY MEAT SCOTLAND has appointed WEBER SHANDWICK to deliver integrated marketing campaigns that grow the consumption of Scottish meat. The agency will start by raising the profile of Scottish lamb through TV, OOH, press, digital, radio, social media and PR activity, before working on similar campaigns for pork and beef.

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    The Grocer (25 Jul 2018)

    Red meat levy bodies team up for marketing push

    QUALITY MEAT SCOTLAND is teaming up with the Agriculture and Horticulture Development Board and Meat Promotion Wales for a Britain-wide advertising campaign to promote the health benefits of red meat in a balanced diet. The campaign will focus on social media and press channels to access younger consumers, who have a growing appetite for healthy lifestyle choices. Environmental messaging will also be a key part of the ads.

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