• News (118)
    Marketing Week (18 Jun 2020)

    PepsiCo to retire Aunt Jemima brand over concerns about racial stereotyping

    PEPSICO is retiring and renaming its Aunt Jemima brand amid mounting concerns over racial stereotypes and racial injustice following the murder of George Floyd. Aunt Jemima is sold in the US and offers pancake mix, syrup and other breakfast foods. It is owned by QUAKER OATS, a subsidiary of PepsiCo. For over 130 years, the brand's logo has featured a black women named after a character from minstrel shows in the 1800s that mocked African-Americans. The Aunt Jemima image will begin to disappear in the last three months of 2020, with a name change announced at a later date. In addition, Aunt Jemima is donating at least $5m (£3.9m) over the next five years to support the African American community.

    MARS is also considering possible changes to the branding of its Uncle Ben's rice.

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    Exclusive (28 May 2020)

    QUAKER OATS has promoted Danielle Mendham to the role of senior brand manager, Quaker Oats Equity & Communications.