• News (12)
    PR Week (16 May 2019)

    Three agencies win a slice of Pukka's new roster

    PUKKA PIES has appointed WALKER, RICHMOND & TOWERS and HAYGARTH following a competitive pitch. Walker will handle communications strategy and creative development, Richmond & Towers will lead integrated trade & consumer PR and social media, while Haygarth will be responsible for all shopper marketing activities across retail and foodservice channels. The agencies will work on an integrated campaign to engage a new generation of shoppers across retail and foodservice channels focusing on cementing Pukka' position as the 'nation's favourite hot pie brand'.

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    The Drum (30 Apr 2019)

    Pukka Pies: The most talked about pie brand during Pie Week by Kazoo Communications

    PUKKA PIES sought to maintain its status and own Pie Week for itself. With the help of Kazoo, it has launched a special edition range of 'pie-sonalised' pies as a reward to its superfans, featuring the top ten names of pie lovers. To maximise reach, it has also targeted celebrities and influencers with the top ten names to generate chat online. 

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