• News (34)
    The Drum (05 Mar 2019)

    Public Health England launches first smear test campaign as attendance hits 20-year low

    PUBLIC HEALTH ENGLAND has released its first ever campaign encouraging women to attend a cervical cancer screening appointment. It was devised in response to statistics which showed attendance at these appointments has hit a 20-year low. M&C SAATCHI created a spot for the campaign which features women thanking their family, friends and even pets for reminding them to get screened. Ads will roll out to TV, VOD, social and digital channels along with a national and regional PR campaign and brand & media partnerships to particularly target 25-34 year old women. The campaign will also include material distributed at GP surgeries, sexual health clinics and pharmacies.

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    PR Week (22 Feb 2019)

    Public health body offers contract to support new healthy lifestyle schools programme

    PUBLIC HEALTH ENGLAND is looking for a supplier to create a strategy to encourage a health lifestyle during Primary and Secondary School. PHE has outlined a two-year marketing contract worth £500,000 with the aim of targeting schoolchildren across the country for a drive to improve their health and encourage them to lead healthier lives. This will involve the development and delivery of a health strategy that helps primary school heads, deputy heads and governors adopt healthier behaviours throughout their school. The health strategy will be supported by two consumer campaigns a year, and will seek to double the number of Primary subscribers to the PHE's School Zone to 40,000 by 2021. Interested parties will need to show an understanding of the educational landscape in England, be able to communicate effectively with teachers and head teachers in Primary and Secondary Schools and understand public-health issues.

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