• News (25)
    PR Week (03 Sep 2018)

    Public Health England campaign asks: 'How old is your heart?'

    PUBLIC HEALTH ENGLAND has launched a new campaign that aims to reduce the risk of heart attacks and strokes. Created by FREUDS, the work running under the wider 'One You' campaign will compare people's 'heart age' based on their lifestyle choices to their real age. The test is mostly aimed at 40-60 year olds and its key message is for people to get their blood pressure checked. TV presenter Dr Hilary Jones will front the campaign as it tours media outlets and organisations in London getting people to take part. It will be supported by leaflets, press releases, social media, facts and statistics, written copy and a Q&A document, as well as paid for activity on FACEBOOK, BING and GOOGLE targeting pharmacies and GP surgeries. The campaign will also be supported by charities including the BRITISH HEART FOUNDATION, STROKE ASSOCIATION and Blood Pressure UK, while LLOYDS PHARMACY will offer free blood pressure checks. 

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    PR Week (12 Jul 2018)

    PHE uses Star Wars heroes to encourage children to 'feel the force' of exercise

    PUBLIC HEALTH ENGLAND and DISNEY UK have joined 'forces' for a new campaign to help persuade primary school children to exercise more. The 'Train Like a Jedi' campaign launched in June and is supported by Star Wars actors Mark Hamill and John Boyega and double Olympic gold medallist Jade Jones. With an introduction from Luke Skywalker, Jade Jones fronted a 15-minute video demonstrating exercise routines to improve 'Jedi skills' while John Boyega visited his old primary school to teach the exercise routine. The campaign aims to increase the number of children getting exercise and will be supported by PR activity, digital advertising, an email programme, a social media campaign and regional roadshows.

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