• News (180)
    The Drum (14 Dec 2018)

    Accenture ramps up programmatic offering with Adaptly buy

    ACCENTURE INTERACTIVE has acquired adtech company Adaptly in order to bolster the credentials of its programmatic division. The acquisition will give Accenture access to offices in New York, Chicago, Los Angeles and London, a client roster including MAZDA and PRUDENTIAL, and its 150 programmatic staff.

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    The Grocer (22 Feb 2018)

    Amstel £7m relaunch to rebuild momentum after Tesco delisting

    AMSTEL has undergone a makeover as part of a £7m investment to revive sales, having been delisted from TESCO in the supermarket's early 2017 range review. The new red design and logo, which roll out this month, aims to give the lager a premium look. It will be supported by TV, cinema, social media and in-store activity, along with its continued sponsorship of PRUDENTIAL RideLondon. 

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