• News (179)
    The Grocer (22 Feb 2018)

    Amstel £7m relaunch to rebuild momentum after Tesco delisting

    AMSTEL has undergone a makeover as part of a £7m investment to revive sales, having been delisted from TESCO in the supermarket's early 2017 range review. The new red design and logo, which roll out this month, aims to give the lager a premium look. It will be supported by TV, cinema, social media and in-store activity, along with its continued sponsorship of PRUDENTIAL RideLondon. 

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    Exclusive (08 Dec 2017)

    PRUDENTIAL has appointed Timothy Fassam as director of public affairs for the UK.