• News (4)
    Marketing Communication News (29 Oct 2018)

    AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

    THE KRAKEN has launched an interactive AR OOH campaign which allows passers by to star in their own ad alongside the fantasy sea creature. The public will be encouraged to get involved via floor vinyls that state: release the Kraken. When they step on the correct spot, participants will see themselves on the screen being pulled into the murky depths by the beast. This creates a moment to be shared on social media. The work runs across OCEAN's The Loop city centre screens in Manchester, planned by MEDIA CAMPAIGN

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    The Grocer (19 Oct 2018)

    Kraken teams with Surfers Against Sewage to launch limited edition rum bottle

    KRAKEN has released a limited-edition bottle promoting the need for marine conservation. It partnered with Surfers Against Sewage to design the product, and £1 from every sale will be donated to the charity. The bottle features an embossed ceramic kraken. The two brands plan to continue collaborating in the future.

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