• News (6)
    Campaign (10 May 2017)

    Protein World's Khloe Kardashian ad escapes ban

    PROTEIN WORLD has narrowly escaped having an ad starring TV personality Khloe Kardashian banned by the ASA. The ad contained the copy, "Can you keep up with a Kardashian?" and "Take the Protein World 30-day challenge" with an image of Kardashian in a white bodysuit and leg warmers. The ASA ruled that the ads were not socially irresponsible because Kardashian did not appear to be out of proportion or unhealthy. 

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    Campaign (16 Feb 2017)

    Protein World's Khloe Kardashian leotard ad spurs fresh criticism

    PROTEIN WORLD's latest six-month campaign featuring Khloe Kardashian has sparked complaints that it is in breach of London Mayor Sadiq Khan's ban on ads promoting unrealistic body images in TfL sites. Posters by Thinkhouse show the celebrity posing in various skimpy clothing in order to promote the brand's 30-day weight loss challenge. Protein World has had an outdoor ad banned previously.

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