• News (570)
    Campaign (13 Aug 2019)

    P&G slashes adspend by £290m after cutting 'waste' and agency fees

    PROCTER & GAMBLE has cut its annual advertising expense by £290m or 5% to £5.59bn, the third year in a row it has cut its global ad spend. It reduced spend in all five of its key business segments – beauty, grooming, healthcare, fabric & home care and baby, feminine & family care. A spokesman said that, at the same time, it had increased its reach by eliminating waste and reducing excess frequency in the media supply chain. The company is investing more in performance marketing in order to target audiences more precisely.

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    Exclusive (26 Jul 2019)

    PROCTER & GAMBLE has promoted Faye Cruickshank to the role of brand manager for Ireland.