• News (497)
    Campaign (12 Apr 2017)

    Kit Altin named chief strategy officer at The Gate London

    THE GATE LONDON has appointed Kit Altin to the role of chief strategy officer. Altin joins on 8 May from LEO BURNETT where she currently holds the position of global planning director for PROCTER & GAMBLE

     

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    Campaign (15 Feb 2017)

    P&G marketing chief Feitoza: Ariel campaign is tackling 'first wash anxiety'

    ARIEL has enlisted the help of fashion designer Giles Deacon to push its three-in-one pods. The new campaign, 'Redefine Clean', focuses on the theme of 'first wash anxiety' - the feeling consumers get about the effect the first wash will have on their newly bought clothes. For the campaign, Deacon created the bespoke Eek! Collection consisting of garments designed to look like new after being stained and washed. The collection was showcased in an East London pop-up, with everything on display having been stained and washed, little to the viewer's knowledge. LEO BURNETT created a TV ad to support the campaign which documents shoppers reactions to finding out about what the collection had really been through. The work will feature on FACEBOOK, SuperSavvyMe.co.uk and Victoria.co.uk, as well as run in partnership with CLOSER, Heat and Grazia magazines.

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