• News (550)
    Marketing Week (12 Mar 2018)

    Ariel launches biggest marketing push for a decade as it looks to get laundry market back in growth

    ARIEL has launched its biggest campaign in a decade, spending £10m to encourage shoppers to convert to its liquitabs offering. Created by Publicis Groupe, the work includes a 30-second spot which aims to show how easy it is to use liquitabs, featuring a variety of different people casually throwing a pod into their washing machine. This will be supported by print, outdoor and selective online advertising, targeting those who don't use pods but may be converted. Comedian Kathryn Ryan has also stepped in to star in an online spot on how to safely store the pods. 

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    Campaign (24 Jan 2018)

    P&G announces second round of global agency cull

    PROCTER & GAMBLE has cut the number of agencies it works with globally by more than half and plans to halve that amount again in order to improve performance. The agency reduced the number of agencies it partners with from 6,000 to 2,500 and will reduce this number further. 

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