• News (544)
    Campaign (10 Aug 2017)

    P&G global adspend falls to 11-year low after digital cuts

    PROCTER & GAMBLE's annual ad expenditure has dropped to £5.47bn after the business cut its digital adspend because of concerns about online brand safety. The 1.7% drop means adspend has reached its lowest level since 2006.

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    Campaign (03 Aug 2017)

    Fairy "Head, shoulders, knees and toes" by Leo Burnett London

    LEO BURNETT has released a new 40-second ad for FAIRY NON-BIO showing off the brand's softer side. 'Head, Shoulders, Knees, And Toes' shows people of all ages, from babies to the elderly, who benefit from the product designed specially for sensitive skin. STARCOM handled media.

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