• News (553)
    Marketing Communication News (11 Jun 2018)

    Pampers Launch ‘Push’ the next instalment in the #ThankYouMidwife campaign

    PAMPERS has rolled out the latest spot in its #ThankYouMidwife campaign. The TV ad is set to the song 'Push It' and follows midwives around chaotic wards as they help women give birth. For every thank you shared during the campaign, Pampers has pledged it will donate £1 to the Royal College of Midwives' benevolent fund. The ad was created by SAATCHI & SAATCHI with Publicis Media handling media.

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    Campaign (14 May 2018)

    Publicis Media to move all UK agencies to White City complex

    ZENITH, STARCOMDIGITAS, and BLUE 449 are among the Publicis Media agencies to be moved into a White City office complex. The move is intended to be 'transformational' and encourage collaboration between the agencies. Performics and Spark Foundry will also be relocated to the same office. Group M and WPP recently made similar moves in Shanghai and New York respectively. Publicis Media staff working on the PROCTER & GAMBLE UK account will remain in the Chancery Lane office.

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