• News (560)
    Campaign (04 Dec 2018)

    Pampers recruits Paloma Faith for return of 'Thank you midwife' campaign

    PAMPERS has recruited Paloma Faith to record a version of festive song Silent Night for a 40-second Christmas ad that contributes to its '#ThankYouMidWife' campaign. Created by SAATCHI & SAATCHI, the spot is a montage of moments showing midwives help mothers through labour, gifting them 'unsilent nights', and highlights the work midwives continue deliver during the Christmas period. Faith sang alongside the ThankYouMidwife choir, made up of UK parents and influencers, for the track which is available to download. With each download, Pampers will donate £1 to the Royal College of Midwives Benevolent Fund, and with each 1,000 shares of #ThankyouMidwife social media posts, the brand will makeover a midwife staffroom. MSL and PUBLICIS MEDIA also worked on the campaign. 

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    Campaign (22 Oct 2018)

    Carat poaches Zenith's Lucy Ogilvie for CSO role

    CARAT has appointed ZENITH's Lucy Ogilvie to the position of chief strategy officer. She begins her new role in December and replaces Dan Hagen who has joined IPROSPECT. Carat has also appointed Flora Kessler as strategy partner. She joins from PROCTER & GAMBLE and will report to Ogilvie.

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