• News (497)
    Campaign (06 Jul 2020)

    WTF: shaving brand relaunches as FFS following ruling from ad watchdog

    FRICTION FREE SHAVING has officially relaunched as FFS Beauty after it was banned from using the phrase 'friction free' in any marketing by the ADVERTISING STANDARDS AUTHORITY. The shaving brand was forced to rebrand in January following a complaint from PROCTER & GAMBLE. FFS had to alter its website and all communication channels straight away but was able to continue using its old name on products while it carried out a rebranding project. FFS worked with Free the Birds on the new logo and visual scheme, as well as a new tagline: 'Beauty should be effortless'.

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    Diary Directory (15 May 2020)

    MSL PG ONE appoints Senior Account Executive

    MSL PG ONE has appointed Georgia Carroll to the position of senior account executive. She is currently working on the ORAL B, Olay, Always and PAMPERS accounts.

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