• News (485)
    SportsPro (14 Oct 2019)

    Raheem Sterling confirmed as new face of Gillette

    GILLETTE has signed up England and MANCHESTER CITY player Raheem Sterling as brand ambassador. The endorsement deal will see Sterling become the face of its shaving products. Sterling's work in tackling racism attracted the brand to him. 

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    Campaign (07 Oct 2019)

    ITV interrupts Britain's Got Talent to get people talking about mental health

    ITV has launched a new campaign to get the nation talking openly about mental health, as part of a pledge to get 10 million people actively improving their mental or physical health by 2023. Created by UNCOMMON, the campaign was announced by presenters Ant & Dec during its Britain's Got Talent: The Champions show on Saturday night. The announcement saw the duo 'pause' the show for 60 seconds to encourage viewers to talk and listen to their friends and family about mental wellness. During the show's ad break, a 70-second ad ran, featuring famous ITV faces such as Jonathon Ross and Robert Peston sitting silently in their places of work, encouraging the nation to use their silence to start conversations. The ad takeover also included silent ads from DUNELM, ORAL B, GILLETTE, SEAT and NETWORK RAIL. GOODSTUFF handled media for the campaign, which will also include promos, radio, break bumpers, online content and print, as well as TV spots and social media for World Mental Health Day on 10 October. The 'Britain get talking' campaign is being supported by MIND and YoungMinds. 

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