• News (124)
    The Grocer (21 Apr 2020)

    Napolina launches ‘UK first’ frozen pasta and sauce range

    NAPOLINA has launched a range of frozen pasta and sauces which it claims is the first of its kind in the UK. The pasta range includes spinach and ricotta tortellini, prosciutto cappelletti, five-cheese tortellini and mushroom ravioli, plain penne and spaghetti, as well as mascarpone, tomato and basil and green pesto sauces, which are split into small frozen portions to cut down on food waste. The range launched exclusively in ICELAND and will be supported by a £2m push throughout the year spanning digital advertising, influencer campaigns and 'an increased focus on cooking with Napolina' targeted at a younger audience.

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    Convenience Store (06 Apr 2020)

    Napolina adds ready to serve grains and pulses in a can

    NAPOLINA has launched a range of canned pulses and grains that are drained and ready to serve. The line includes kidney beans, cannellini beans, chickpeas and quinoa. The brand will launch a £2m marketing campaign this year, including a national TV ad focusing on the romance of Italian food. This will be supported by a digital campaign, including activity with influencers, and its 'Cooking with Napolina' YOUTUBE channel, aimed at enticing a younger audience.

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