• News (117)
    Prolific North (08 Feb 2019)

    Wavemaker North behind Crosse & Blackwell’s ITV partnership

    CROSSE & BLACKWELL's rebrand was promoted through a partnership with ITV STUDIOS by WAVEMAKER NORTH. The agency created a 30-second TV ad featuring ITV Weather's Becky Martin, and was filmed on location in Yorkshire. Wavemaker North was briefed to highlight Cross & Blackwell's commitment to local producers and relationship between the farmer and the chef. The six week campaign is centred around primetime national weather forecasts on Granada, Calendar and the Midlands, and will be supported by PR, and in-store media including online and shelf support.

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    Talking Retail (06 Nov 2018)

    Nisa brings back Italian promotion

    NISA has announced the return of its Viva Italian promotion with deals on Italian food products. Consumers can purchase two jars of DOLMIO pasta sauce for £1 and NAPOLINA tomatoes and passata cartons for 60p each, among other offers. It launches on 12 November and will run until 2 December.

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