• News (23)
    The Drum (25 Jul 2018)

    Mr President selected by Plan International for 'multi-year' girls' empowerment campaign

    PLAN INTERNATIONAL has named MR PRESIDENT as its creative agency for a new global girls' rights campaign. The agency is tasked with highlighting the power and leadership of young girls, challenging oppressive gender norms and bringing down the stereotypes which hold them back. The work will launch on 11 October, also known as International Day of the Girl.

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    Campaign (13 Oct 2017)

    Plan International UK "Plaster Pads" by AMV BBDO

    PLAN INTERNATIONAL has hired ABBOTT MEAD VICKERS BBDO to confront the social stigma surrounding periods with miniature sanitary pads that can be worn as plasters for anyone to see. The plasters were launched on International Day of the Girl Child on 11 October, and distributed to a number of celebrities and influencers to show that periods are nothing to be ashamed of with the hashtag #WeAllBleed.

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