• News (24)
    Campaign (11 Oct 2018)

    Plan International "Girls get equal" by Mr President

    PLAN INTERNATIONAL has unveiled a new campaign to celebrate International Day of the Girl. Created by MR PRESIDENT, the ad marks the launch of the aid charity's latest campaign for gender equality. It has also introduced a new symbol for gender equality - two blue paint strokes across the cheek.

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    The Drum (25 Jul 2018)

    Mr President selected by Plan International for 'multi-year' girls' empowerment campaign

    PLAN INTERNATIONAL has named MR PRESIDENT as its creative agency for a new global girls' rights campaign. The agency is tasked with highlighting the power and leadership of young girls, challenging oppressive gender norms and bringing down the stereotypes which hold them back. The work will launch on 11 October, also known as International Day of the Girl.

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