• News (6)
    Campaign (24 Apr 2019)

    Refuge plays twisted game of hide-and-seek in Picturehouse campaign

    REFUGE has launched a 60-second campaign created by BBH. The spot sees a child hiding under various furniture, covering his eyes and counting, as if playing a game of hide-and-seek. However, the sound of slamming doors and shouting gradually creeps in, suggesting the child is hiding from domestic abuse. The ad reveals that 90% of domestic abuse in a family home happens in the presence of children. The campaign promotes a partnership between Refuge and PICTUREHOUSE CINEMAS, and will run in 25 of its cinemas nationwide. It will also be supported by celebrity ambassadors including Olivia Colman. Media planning and buying was handled in-house.

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    Campaign (09 Oct 2017)

    Max Factor launches bespoke ads for boutique cinemas

    MAX FACTOR has entered into a nine-month advertising partnership with CURZON, Everyman and PICTUREHOUSE CINEMAS, and will feature bespoke ads around movie releases. The 60-second spots, created by RECIPE, will outline how to "Create the look" of that film. The deal was brokered by ZENITH with DIGITAL CINEMA MEDIA, which manages sales for the boutique cinema chains.

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