• News (5)
    Marketing Communication News (17 Oct 2018)

    New SunLife funeral campaign lifts the lid on the final taboo: ‘the F word’

    SUNLIFE is hoping to break the taboo around death and funerals with its latest campaign. Running until the end of October, it is based on the insight that only 6% of people in the UK have a pre-paid funeral plan. This is compared to 70% of people in the Netherlands. FIVE BY FIVE delivered the ads which will appear on out-of-home, DRTV, radio, door drop, direct mail and press channels, accompanied by experiential activity.

    Read Full Article

    Reuters (20 Sep 2018)

    PHOENIX GROUP's new group chairman Nicholas Lyons has commenced his role. 

    Read Full Article