• News (105)
    The Drum (15 Mar 2019)

    Rakuten TV mounts global rollout across dozens of new markets

    RAKUTEN TV has launched its on-demand platform in dozens of new markets, boosting its presence especially across the Nordics, eastern and central Europe. In total, it has entered thirty new countries and tripled its presence across Europe. The VoD service has partnered with smart TV makers SAMSUNG, LG and PHILIPS to equip more living rooms with its offering and the ability to access it via a dedicated remote control button. It hopes to drive consumer engagement by introducing 8k resolution content later this year. Rakuten is investing in original programming but, unlike its competitors, operates on a rent or buy, rather than subscription basis. 

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    Campaign (02 May 2018)

    Philips "Dutch masterjuices" by Ogilvy

    PHILIPS has rolled out a new campaign to encourage consumers to eat more fruit and vegetables. The 'Dutch Masterjuices' ad was filmed in the Rijksmuseum in Amsterdam and plays on the idea that people ignore fruit. All still-life paintings containing fruit were temporarily removed from the museum, while their real-life contents gradually reappeared in the form of juices and smoothies which were handed out to the museum's visitors. The campaign was created by OGILVY's London, Amsterdam, and Singapore offices.

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