• News (36)
    Campaign (25 May 2018)

    The hard sell: Viagra makes TV debut in campaign from Y&R London

    PFIZER's Viagra Connect will be the first viagra product to take to TV screens in the UK in an ad created by Y&R LONDON. The 30-second spot highlights that 4.3m men in the UK experience erectile problems and that Pfizer's product is now available without prescription. The creative sees a happy middle-aged man dancing from his bedroom downstairs to the outside world, spinning his pleased female partner around along the way. The ad will air during CHANNEL 4's Mo Salah: A Football Fairytale documentary and is supported by outdoor and print activity.

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    PR Week (31 Jan 2018)

    Pfizer UK public affairs lead joins Edelman

    EDELMAN has appointed Alan Maine to the role of senior director in its London health team. His previous role was as head of policy and public affairs at PFIZER.

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