• News (37)
    Exclusive (31 Aug 2018)

    PFIZER has promoted Chris Ellis to the role of country brand lead.

    Campaign (25 May 2018)

    The hard sell: Viagra makes TV debut in campaign from Y&R London

    PFIZER's Viagra Connect will be the first viagra product to take to TV screens in the UK in an ad created by Y&R LONDON. The 30-second spot highlights that 4.3m men in the UK experience erectile problems and that Pfizer's product is now available without prescription. The creative sees a happy middle-aged man dancing from his bedroom downstairs to the outside world, spinning his pleased female partner around along the way. The ad will air during CHANNEL 4's Mo Salah: A Football Fairytale documentary and is supported by outdoor and print activity.

    Read Full Article