• News (34)
    Campaign (10 May 2016)

    PFIZER has called a global review of its ad account for over-the-counter drugs. The winning agency will work on an international campaign for Viagra due to roll out in the UK in 2017. The review is being run out of the US.

    The Drum (20 Feb 2013)

    PFIZER has appointed LEO BURNETT to launch its latest treatment for heartburn. Leo Burnett won the marketing for Nexium heartburn treatment following a competitive pitch. The remedy has moved from subscription only to over the counter.