• News (205)
    Campaign (02 Jul 2020)

    Peugeot picks Omnicom for global creative, parting with BETC and Havas after 30 years

    PEUGEOT has awarded its global creative account to Omnicom and is splitting with BETC and HAVAS after more than 30 years together. Omnicom has created a bespoke shop Open, which stands for Omnicom for Peugeot Engine, and will start work on the business from 1 January 2021. The Observatory International's Paris office handled the pitch. The dedicated unit will have an operating model that pulls together skills from across Omnicom globally to respond to a specific brief. It will have 'direct access to the best creative talents and precision marketing' across the network.

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    Exclusive (14 May 2020)

    PEUGEOT has promoted Kate Oyler to the role of head of brand PR & communications.