• News (189)
    Campaign (28 Jun 2017)

    MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

    MEDIACOM has won the estimated £773m global media account for PEUGEOT and CITROEN owner PSA Group. MediaCom is said to have fended off ZENITH in a final run-off, having seen off competition from two incumbents OMD and HAVAS. The account was originally thought to be worth £500m, however, PSA spends £773m annually on media according to Recma estimates.

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    Campaign (16 Mar 2017)

    Peugeot/Citroën owner calls £500m media pitch

    PEUGEOT's owner PSA Group has kicked off an estimated £500m global media review. The company is thought to be seeking to consolidate its media business into a single group in order to further efficiency. OMD handles media planning and buying in the UK for both Peugeot and CITROEN.

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