• News (469)
    The Drum (03 Jun 2019)

    Boiler Room launches ‘youth-focused' ad agency with Pernod Ricard as first client

    PERNOD RICARD has appointed Boiler Room's new in-house ad agency Brand Labs, the agency's first big client. Brand Labs' first official piece of work for Pernod Ricard will see the pair collaborate on Boiler Room Festival, a four-day music event taking place in Copeland Park, Peckham. Brand Labs is being pitched as a creative & strategic consultancy that will deliver campaigns built around custom partnerships, experiences, live-broadcasts, original content and other media. The agency will be led out of the UK.

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    Campaign (23 May 2019)

    Pernod Ricard appoints James for Gin Hub role

    PERNOD RICARD has appointed Lee James to the role of market activation director at The Gin Hub. He will report to Gin Hub managing director Louise Ryan.

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