• News (431)
    Convenience Store (29 May 2018)

    Malibu kicks off summer activity with TV campaign

    MALIBU has announced a new summer campaign featuring several outdoor events. The coconut rum brand has kickstarted the campaign with a TV ad promoting the 'Malibu Games', described as a 'non-stop funfest' which takes place over three days in Vietnam.  A 'Pool Party' will also take place later in the summer. The TV spot is airing during 'guilty pleasure' shows such as Love Island in the hopes of reaching 18-24 year olds, the key target audience for the campaign.

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    Marketing Communication News (18 May 2018)

    Pernod Ricard Brings New Scented OOH Campaign to London Underground for Launch of Beefeater Pink

    PERNOD RICARD has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink. The campaign was created by POSTERSCOPE and HAVAS in partnership with Exterion and includes four strawberry-scented exit corridors and a vinyl wrapped escalator with LEP's. The two-week campaign is part of a wider global brand campaign by Impero, which features digital, on-trade and social, with media by Havas.

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