• News (376)
    Talking Retail (25 Apr 2017)

    Martell VS cognac gets a major brand overhaul

    PERNOD RICARD is re-launching its entry-level cognac Martell VS with a new liquid in a new-look 700ml bottle with cork stoppers next month. The re-brand of the drink as Martell VS Single Distillery reflects how the cognac is made at one distillery rather than the seven distilleries that previously contributed to the brand. The re-launch will be supported by activities in cash and carry depots, out-of-home advertising and digital and social media activities.

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    Talking Retail (15 Mar 2017)

    Jameson launches flavoured Irish Whiskey cans

    JAMESON has introduced a new range of ready-to-drink Classic Cola and Ginger & Lime cans. The offering looks to offer the on-the-go consumer a convenient way to enjoy whiskey.

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