• News (401)
    Marketing Week (12 Jun 2017)

    Beefeater Gin unveils brand refresh as it returns with first major campaign in 12 years

    BEEFEATER GIN is taking a "more modern" approach to advertising with its first above-the-line campaign in 12 years. Murals constructed in London will focus on the brand's heritage within the city while those in Manchester will focus on the brand's red and white colours and bottle shape. Outdoor ads will also go live in three other UK cities in addition to a digital campaign. The gin brand wants to break away from its traditional approach which was centred on stereotypical tourist views. 

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    Convenience Store (08 Jun 2017)

    Absolut adds Mixt to ready-to-drink category

    ABSOLUT has released Absolut Mixt, its first product for the ready-to-drink market. Blueberry & Lime and Cloudberry & Apple will be offered in simple, slimline 250ml cans from June.

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