• News (445)
    Campaign (19 Sep 2018)

    Absolut takes over Soho townhouse to create porn star martini experience

    ABSOLUT will hold a 'Porn Star Martini Townhouse' activation during London Cocktail Week from 3 to 6 November. The event will take place in a four-floor Victorian property in Soho. Different areas of the house will focus on different elements of the cocktail, such as a 'Vanilla forest' and a 'bubble filled maze', and visitors will also have the opportunity to learn how to make their own porn star martini.

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    The Drum (31 Aug 2018)

    Pernod Ricard ‘dramatically’ ups Amazon ad spend as it marches on with in-housing push

    PERNOD RICARD has 'dramatically' increased the amount it spends on AMAZON ads in the UK, claiming to be the second biggest spirits provider on Amazon. Laurent Pillet, Pernod's managing director, described the media platform as 'very effective', explaining that sales had grown by more than 100% with Amazon in the UK in the past year. Pernod continues to handle some of its media buying and creative functions in-house.

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