• News (463)
    The Drum (19 Feb 2019)

    Jameson appoints Jack Morton as first global brand experience partner

    JAMESON has selected JACK MORTON as its worldwide experiential agency partner following a competitive pitch. The brand has launched the 'Three Things' global experiential platform inspired by the signature triple-distillation process used to create its whiskey. It will work with popular musicians, artists and actors who will divulge three things that make them who they are via a series of short films. 

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    Talking Retail (15 Feb 2019)

    Jameson launches £2m campaign for St Patrick’s Day 2019

    JAMESON is launching a £2m campaign for St Patrick's Day, focusing on its Jameson, Ginger and Lime flavour. The campaign will include a TV ad running across ITV, SKY SPORTS and CHANNEL FOUR during March and will be supported by Jameson branded parties across the St Patrick's Day weekend in London, Manchester, Birmingham, Liverpool, Bristol and Newcastle. The brand will also be sampling Jameson, Ginger and Lime ready-to-drink cans in the six cities encouraging consumers to recreate the serve for themselves at home. The cans will be given out at train stations, offices, sport venues, bars and St Patrick's Day parades.

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