• News (106)
    Convenience Store (11 Oct 2018)

    Perfetti Van Melle releases extra strong menthol Smint

    SMINT range has received a new extra strong variant, Smint Xtrm. Perfetti Van Melle has rolled out the product in the hope that it can build on the success of sugar-free and reduced sugar products. The mint flavour, which provides a feeling of freshness and relief in the throat and nose, is designed to be particularly appealing during the winter cold and flu season.

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    Campaign (05 Oct 2018)

    Mentos "Small talk" by BBH London

    MENTOS' new campaign inspires people to make small talk in awkward situations. BBH LONDON created a pair of ads which encourages people to step out of their comfort zones and make the first step, whether it's encountering new people at a house party or being introduced to a girlfriend's dad for the first time. Chewing Mentos Pure Fresh Gum immediately provides the protagonists with the freshness and confidence to small talk with someone new.

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