• News (244)
    Campaign (19 Oct 2017)

    Marketing boss behind Kendall Jenner Pepsi ad steps down

    PEPSICO GLOBAL BEVERAGE group president Brad Jakeman, who heads the brand's in-house content creation division, is departing to set up a consulting firm. Eugene Willemsen, vice-president for global categories and franchise management, will take on Jakeman’s role on an interim basis while the company seeks a replacement.

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    Other (04 Oct 2017)

    PEPSICO has appointed Ramon Laguarta as president.

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