• News (246)
    Marketing Week (13 Mar 2018)

    PepsiCo on the launch of its first ecommerce-only brand Drinkfinity

    PEPSICO has launched Drinkifinity, a healthy squash-like drink in pod form that is designed to be added to water. The pods along with a reusable drinks bottle can be bought only online. The pods come in flavours including White Peach Chill, Pineapple and Coconut Water, and Blackberry Acai Charge and will roll out to the UK, US and Europe, having been trialled in Brazil. Drinkfinity aims to reduce throwaway plastic waste and will provide a prepaid envelope with all orders, which can be filled with empty pods and sent directly to partner TerraCycle to be recycled. The brand will also donate £1 from every £30 order to Water.org. The launch be will marketed through digital, social and influencer activity. 

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    The Drum (08 Mar 2018)

    Messi and friends kick paintballs to mark Pepsi’s Champions League partnership

    PEPSI has rolled out a global marketing campaign celebrating its sponsorship of the UEFA Champions League. 'Love It. Live It. Football' sees footballers Lionel Messi, Toni Kroos, Marcelo, Carli Lloyd and Dele Alli running around a city, firing off blue paint-filled footballs which splatter paint all over the players, surrounding architecture and local bystanders. The campaign will roll out across OOH, packaging, TV and digital content across the globe. Additional content will be built upon throughout the year including conversations with players and access to the UEFA Champion's League final.

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