• News (247)
    Convenience Store (16 May 2018)

    Pepsi launches UEFA global campaign

    PEPSICO is gearing up to a new campaign entitled 'Love it. Live it. Football' to coincide with the 2018 UEFA Champions League Final on 26 May. The brand has announced that pop artist Dua Lipa will perform at the events opening ceremony and will be supported by a TV ad and on-pack designs created by artists from the home countries of top global footballers. Featured stars will include Dele Ali, Leo Messi and Toni Kroos. 

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    Marketing Week (13 Mar 2018)

    PepsiCo on the launch of its first ecommerce-only brand Drinkfinity

    PEPSICO has launched Drinkifinity, a healthy squash-like drink in pod form that is designed to be added to water. The pods along with a reusable drinks bottle can be bought only online. The pods come in flavours including White Peach Chill, Pineapple and Coconut Water, and Blackberry Acai Charge and will roll out to the UK, US and Europe, having been trialled in Brazil. Drinkfinity aims to reduce throwaway plastic waste and will provide a prepaid envelope with all orders, which can be filled with empty pods and sent directly to partner TerraCycle to be recycled. The brand will also donate £1 from every £30 order to Water.org. The launch be will marketed through digital, social and influencer activity. 

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