• News (267)
    Convenience Store (28 Oct 2019)

    Mountain Dew rolls out Call of Duty on-pack promotion

    MOUNTAIN DEW has partnered with ACTIVISION to promote the release of new game Call of Duty: Modern Warfare, to drive additional retail sales. The partnership will run till mid-November and include in-store activations, experiential activity, out of home ads, competitions and social media. On-pack promotion has also been available on limited edition Mountain Dew bottles since 25 October.

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    Exclusive (24 Oct 2019)

    PEPSICO has promoted Tegan Philp-Hines to the position of global beverages marketing manager.