• News (91)
    The Drum (24 Oct 2019)

    Berghaus pays homage to Newcastle with Dean Street collection

    BERGHAUS is celebrating its heritage by launching the Dean Street collection, a unisex line that explores its origins in Newcastle in the 1980s. The collection has launched with a series of ads showcasing the range of vivid-coloured jackets, fleeces, bags and shirts inspired by 90s rave culture, Britpop and terrace culture. Pentland Brands' internal agency PCA led creative for the campaign which is running across retail and online. 

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    The Drum (19 Sep 2019)

    Ellesse and Speedo owner Pentland Brands on hunt for first group CMO

    PENTLAND BRANDS is ready to appoint its first ever chief marketing officer to oversee a portfolio that includes Speedo, as it now focuses advertising in-house. The new marketer will be an executive and responsible for strategy, product, marketing across its brands and driving international growth. The current marketing directors will report to the new employee.

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