• News (74)
    Campaign (11 Aug 2017)

    Speedo has turned to tech to help swimmers perform better

    SPEEDO has released a new web app offering personalised training plans for swimmers. Speedo On syncs with wearables in order to give swimmers of all levels access to training results from multiple devices. 

    Read Full Article

    The Drum (01 Aug 2017)

    Speedo makes a splash with online audience participation tool

    SPEEDO has launched a new online participation tool in which members can track individual performance and compete with peers. Created in partnership with Mediablaze, Speedo On is aimed at both professional and amateur swimmers and offers diet and motivation tips as well as performance measurement in terms of lengths swum, calories burnt, metres or SWOLF. Members can access the platform for free or by subscribing to a more complex tier than including training plans, custom content and analysis. The initiative aims to combat the dropping number of swimmers. 

    Read Full Article