• News (79)
    Campaign (08 May 2018)

    Hovis builds Sherlock Gnomes activation to serve toasties

    HOVIS has teamed up with PARAMOUNT PICTURES to host a Sherlock Gnomes experience ahead of the film's release. Hot Pickle created the 221b Bakery Street activation which had Hovis serving toasties made from its Best of Both range and also included over-sized toadstools, a large magnifying glass, street signs and a red telephone box which feature in the film. The activation took place between 4 and 7 May at WESTFIELD and will also run from 25 to 28 May at Leeds Briggate.

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    Campaign (25 Apr 2018)

    Sherlock Gnomes take over Baker Street tube

    PARAMOUNT PICTURES has raised excitement around the release of Sherlock Gnomes by deploying its main characters to Baker Street tube station. The gnomes handed out activity sheets for children to help find other missing gnomes, while station whiteboards displayed gnome-based puns and public service announcements were made in the voice of Sherlock Gnomes. The event was created by Exterion Live. 

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