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    Exclusive (10 Dec 2018)

    PANASONIC has promoted Zoe Bukin to the role of senior financial controller.

    The Drum (23 Apr 2018)

    Rio Ferdinand launches Panasonic YouTube channel to expand its brand equity in grooming

    PANASONIC has enlisted the help of brand ambassador Rio Ferdinand to launch its new grooming YOUTUBE channel. Created by BRAVE, a 90-second spot sees Ferdinand and his fellow teammates turn up to play a muddy football match dressed in smart suits, implying that style gives him the confidence to perform on the pitch. Another 40-second spot sees Ferdinand introducing viewers to the new channel. The spots will be supported by PR and digital activity plus social media posts on Ferdinand's personal INSTAGRAM, TWITTER and FACEBOOK pages. The work runs under the hashtag '#PlayWithStyle'. 

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