• News (144)
    Campaign (10 May 2019)

    ASA bans Paddy Power ad for glamorising betting

    THE ADVERTISING STANDARDS AUTHORITY has banned PADDY POWER’s ad starring Rhodri Giggs because it implied gambling brings success and security. The spot by VCCP first aired in February and featured Giggs making fun of his experience of his now ex-wife cheating on him with his brother Ryan and promoted his role as ambassador for Paddy Power’s rewards club. Five complaints challenged whether the ad glamorised gambling and suggested it was a way of achieving a good standard of living. The ASA ruled that the ad is irresponsible for implying gambling was a way to achieve financial security and improved self-image.

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    Marketing Communication News (10 Apr 2019)

    VCCP makes two new senior planning hires

    VCCP has appointed former Y&R head of strategy Ross Cameron to the role of global planning director, working with brand SHELL and PADDY POWER, and WAVEMAKER's Richard Bradford to the position of head of planning for O2.

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