• News (140)
    Campaign (17 May 2017)

    Oxfam "The end" by Y&R London

    Y&R has released a new campaign for OXFAM utilising vintage movie credits for inspiration. Ads with the text "The End" will run across social media, OOH and print and are meant to show people that poverty is beatable, but only when enough people commit their support to the charity. 

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    Marketing Week (09 Jan 2017)

    Oxfam puts supporters in control with industry-first app

    OXFAM has revealed a new app giving donors the option to increase or decrease the amount they donate to the charity. The Android and iOS app is aimed at giving donors more control over how they are contacted and enable them to easily change their level of patronage. The app will also feature real-life stories, live updates on emergencies and video messages from Oxfam staff in remote locations in order to engage supporters.

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