• News (134)
    Marketing Week (09 Jan 2017)

    Oxfam puts supporters in control with industry-first app

    OXFAM has revealed a new app giving donors the option to increase or decrease the amount they donate to the charity. The Android and iOS app is aimed at giving donors more control over how they are contacted and enable them to easily change their level of patronage. The app will also feature real-life stories, live updates on emergencies and video messages from Oxfam staff in remote locations in order to engage supporters.

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    Campaign (23 Jun 2016)

    RKCR/Y&R won two Bronze Lions in the Direct category at Cannes Lions for OXFAM ‘Donation Icons’.