• News (3)
    The Drum (18 Oct 2018)

    After angering Swedish dairy industry, Oatly brings controversial ad campaign to the UK

    OATLY has rolled out a controversial new campaign running under the strap line 'It's like milk, but made for humans'. The ads previously attracted anger from the dairy industry in Sweden, with claims that Oatly was presenting cow's milk as unhealthy. Oatly has invested £700k in the UK campaign which runs primarily in OOH channels, supported by VOD and print activity along with podcast sponsorship. STARCOM handled media while Alfred ran PR.

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    Diary Directory (24 Apr 2018)

    Oatly appoints John Doe

    OATLY has hired JOHN DOE to handle communications in the UK as it looks to expand throughout Europe and the USA.

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