• News (3)
    The Drum (06 Nov 2018)

    Verizon to sunset Oath brand and make way for Verizon Media Group

    VERIZON has announced it will no longer trade under the OATH brand. Instead, Oath's products and services will be moved to a new Verizon Media Group division. The announcement comes just 18 months after Oath was launched.

    Read Full Article

    Marketing Communication News (20 Sep 2018)

    Men Encouraged to Take Control of Erectile Dysfunction in New Viagra Connect Campaign by Wavemaker

    PFIZER's Viagra Connect product released a new campaign aimed at normalising erectile dysfunction among men over 40, with Viagra Connect presented as an easy, prescription-free solution. Created by WAVEMAKER, the ads were informed by search data which revealed the questions men most commonly ask of the internet about relationship problems and erectile dysfunction. OATH and THE TELEGRAPH will run content answering these questions. The campaign was first released on 28 August.

    Read Full Article