• News (60)
    Campaign (08 Feb 2019)

    Danone taps MullenLowe Open for baby brands CRM and digital account

    NUTRICIA has appointed MULLENLOWE OPEN to manage the CRM and digital account for Cow & Gate and Aptamil. The agency won the business in a pitch against the incumbent Unlimited Group agencies THINGS UNLIMITED and PROPHECY UNLIMITED, aswell as BBH and Valtech. MullenLowe Open will start work immediately on Cow & Gate Baby Club, and will work on Aptamil's AptaClub later in the year.

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    Campaign (15 Nov 2018)

    BBH and Mullelowe in running for Cow & Gate and Aptamil digital and CRM

    NUTRICIA heard pitches for its digital and CRM account this week as part of a statutory review of its Cow & Gate and Aptamil brands. Creativebrief is overseeing the process which involves BBH, MULLENLOWE OPEN, Valtech and incumbent Unlimited Group. 

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