• News (182)
    The Drum (19 Oct 2016)

    'Big clients want less agencies that can do more,' Blonde Digital, Tangible and Instinctiv consolidate to become Signal

    BLONDE DIGITAL, TANGIBLE and Instinctiv of the Cello Group are to merge and become new CRM and digital agency, Signal. The decision came as the agencies were becoming increasingly connected when it came to clients. Signal will be made up of 200 staff who will be based across Edinburgh, Cheltenham and London. The merge will combine the CRM skills of Tangible and Instinctiv with the digital marketing and web designing and building talents of Blonde to provide ‘data-rich, digitally-oriented solutions’ for clients such as LLOYDS, NPOWER, the BRITISH HEART FOUNDATION and NANDO’S.

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    Campaign (14 Oct 2016)

    Npower "Super powers" by FCB Inferno

    NPOWER has launched a fun new campaign by FCB INFERNO centring on the idea of everyday super powers. A 30-second ad shows a man who can state which day of the week any given past or future date will fall on, and another who has the power of mind over matter and can walk barefoot over children’s toy building bricks. Npower is encouraging the public to contribute their own super powers to the campaign. The ad will be supported by outdoor, press, radio and video-on-demand.

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