• News (202)
    Campaign (16 May 2018)

    Grey promotes two

    GREY has promoted group business director for MARKS & SPENCER Katie Jackson and deputy head of account leadership and group business director for NOMAD FOODS Jessica Tamsedge to the roles of joint head of account management. 

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    Marketing Week (14 May 2018)

    Aldi partners with ITV to broadcast first fully signed ad break

    ALDI has launched the first ever ad to be done completely in sign language. The supermarket teamed up with ITV for the push, which kicked off to mark Deaf Awareness Week. Created by MCCANN, the spot sees deaf actress Maisie Sly communicating to her mum in sign language that she likes both the BIRDS EYE and Aldi fish fingers equally. On-text shows the different in price between the two products, working in Aldi's favour. The ad aired during Coronation Street. 

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