• News (272)
    Marketing Week (13 Jun 2018)

    New Balance aims to avoid tournament ‘hype’ in World Cup debut

    NEW BALANCE has launched its World Cup campaign which aims to avoid the tournament hype and focus on social engagement and Russian football culture. Going up against the likes of NIKE and ADIDAS in its World Cup debut, the brand has released a four-part series featuring a team of YouTubers travelling around different Russian towns playing football and interacting with fans and locals. The 'Make it to Moscow' work, created by ZAK, follows on from the brand's release of a limited edition Russian-inspired football and lifestyle collection, the 'Otruska Pack', in May.  

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    Sport Business (03 Apr 2018)

    Manchester City to replace Nike with Puma

    MANCHESTER CITY FC will reportedly be replacing NIKE with PUMA as its official kit partner for 2018-19. The club's £12m deal with Nike expires at the end of the 2017-18 campaign, and while Manchester City is yet to sign a new deal, reports suggest it is in the final stages of discussion with Puma for a campaign worth £45m per season. Nothing is set to be announced yet.

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