• News (258)
    The Drum (13 Jun 2017)

    National Geographic partners with Nike to create 'Breaking2' documentary

    NIKE has enlisted NATIONAL GEOGRAPHIC to create a documentary film around Breaking2. The film will chronicle Nike's attempt to break the two-hour marathon record. The attempt was made on 6 May by Eliud Kipchoge and saw audiences tune in across social channels to see if he could break the record.

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    The Drum (09 Jun 2017)

    Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

    NIKE has launched a new campaign for Brazilian footballer Neymar's collection Neymar Jnr. Teaming up with up-and-coming musicians in order to appeal to a youth audience, the brand has created the Neymar Jnr Mixtape Volume 1, a compilation of 17 tracks. Accompanying the launch is a 2-minute film with Neymar displaying his skills overlaid by animated graphics. The mixtape will be available on Soundcloud.

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