• News (312)
    The Drum (05 Mar 2020)

    Nike Football shows how sport can bring a community together and give kids hope

    NIKE has released a campaign telling the story of Hackney Wick FC founder Bobby Kasanga and his rise from prison to community hero. Kasanga recalls how as a child he represented his county at football but became involved in a gang and spent eight years in prison. He founded the football club four years ago upon his release with a mission to inspire the young people on his childhood estate to channel their energy into the sport. The four-minute ad stars Kasanga, as well as the club's players and fans, and depicts the positive impact Hackney Wick FC has had on the local community.

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    Campaign (25 Feb 2020)

    Nike creates moving tribute to Kobe Bryant

    NIKE paid an emotional tribute to the late basketball star Kobe Bryant ahead of his memorial service. The work was created by Wieden & Kennedy Portland and features the word 'forever' and highlights of his career. 

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