• News (265)
    Campaign (11 Aug 2017)

    Nike "Smile" by Wieden & Kennedy

    WIEDEN & KENNEDY has released a new ad for NIKE to celebrate Mo Farah's record-breaking running career. The 60-second 'Smile' ad contains a spoken word soundtrack provided by George the Poet alongside shots of Farah training for his races. The ad will run on digital, VOD, OOH and social channels in Western Europe.

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    The Drum (20 Jul 2017)

    Sports Direct positions itself as ‘The Home of Football’ with Nike partnership

    SPORTS DIRECT has partnered with NIKE in its latest efforts to align itself with football. The retailer is seeking to recreate itself as "The Home of Football" and has hired The One Off to help with its latest campaign set to span OOH, in-store and online advertising. The brand has redesigned its flagship Piccadilly and Oxford Street branches with large-scale graphics, illuminated branding, astroturf and video walls to enhance the customer experience.

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