• News (299)
    The Drum (08 Jul 2019)

    DW Fitness First: It’s our time by Electric Glue

    DW FITNESS FIRST has partnered with Intersport to launch a campaign championing the participation of female athletes this summer. Creative agencies HATCH LONDON and media brokering agency ELECTRIC GLUE also took part. Together they created ‘It’s our Time - #OWN IT’ which also brings together brands like NIKE and PUMA. The 30-second multi-brand films feature SKY SPORTS presenter and DW brand ambassador, Anna Woolhouse joined by other female athletes discussing their inspirations.

    Read Full Article

    PR Week (25 Jun 2019)

    Nike video with Olympian Caster Semenya calls for acceptance

    NIKE has enlisted Olympic 800-metre champion Caster Semenya for its latest campaign focusing on love, respect and acceptance. The two-minute film promotes the brands Athlete in Progress women's apparel collection by Off-White designer Virgil Ablo, and sees the athlete running through the streets of Johannesburg and working out alongside other women. Semenya recently won a legal battle against the IAAF, after it had banned the middle-distance runner unless she took hormone suppressant medicine to control her testosterone levels, which are naturally elevated due to hyperandrogenism.

    Read Full Article