• News (389)
    Campaign (18 Mar 2019)

    News UK launches full-service influencer marketing agency The Fifth

    NEWS UK has launched a full-service influencer marketing agency called The Fifth, which will be lead by Oliver Lewis, previously director of digital strategy and partnerships. The initiative aims to define influencers by their tone and format rather than their reach, and will offer talent identification and management, storytelling strategy, creative production, cross-media amplification and events. It will launch in partnership with independent intelligence platform Corq which provides talent selection strategy for brands using insight and analysis.

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    Convenience Store (13 Feb 2019)

    Sun Savers launches new retail campaign

    NEWS UK has launched a nationwide retail campaign to increase awareness of the Sun Savers rewards club. News UK will place new POS fixtures across 12000 news and magazine retailers to demonstrate and communicate the mechanics of the Sun Savers scheme to customers. The campaign will also include a mystery shopper competition with the chance of winning a holiday.

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