• News (4)
    Campaign (10 May 2018)

    NewDay hires VCCP for UK media

    NEWDAY has appointed VCCP Media to handle its UK broadcast media account following a pitch against ARENA MEDIA, MINDSHARE Grow, and THE SPECIALIST WORKS. STARCOM is the incumbent.

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    PR Week (27 Jul 2017)

    One Green Bean calls in Joe Swash for first launch after winning finance client NewDay

    NEWDAY has launched a new campaign starring TV personality Joe Swash, created by newly-appointed One Green Bean. The 'financial fitness' ad sees the twice-bankrupt TV star promoting NewDay's aqua credit card by taking part in a Bounce Back Bootcamp which aims to encourage people to take control of their finances and improve their credit ratings. The entertaining and educational campaign sees Swash being trained both physically and financially by a 'credit pro' while sharing financial knowledge and tips. 

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