• News (31)
    Campaign (24 Sep 2019)

    Magic and Absolute Radio to broadcast live from New Zealand

    BAUER RADIO stations Magic and Absolute are to broadcast from New Zealand in a partnership with TOURISM NEW ZEALAND. The radio stations will create a week of bespoke programming that will showcase the country's culture and local communities covering four regions. The partnership will also include on-air breakfast show promotions, and online and social video content, supported by an online hub and competition offering listeners a trip to New Zealand. The work will run until 20 October. 

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    The Drum (26 Oct 2018)

    Sir Peter Jackson turns the Earth upside down for Tourism New Zealand

    TOURISM NEW ZEALAND has released a video showing a standard global map flipped upside so that New Zealand appears on top. The campaign, created by Augusto Group, stars prime minister Jacinda Arden, comedian Rhys Darby and director Sir Peter Jackson, who discuss why their nation is absent on many global maps. The work aims to boost tourism to NZ by banishing perceptions of distance.

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