• News (11)
    The Drum (25 Sep 2017)

    Meet the octogenarian bagel mistress of New York Bakery Co’s biggest campaign since launch

    THE NEW YORK BAKERY COMPANY has launched a £4m campaign fronted by an 82-year-old swearing, smoking bagel shop owner called Edna. Created by NOW, 'The Woman Who Runs New York' film will be supported by digital, social and PR activity.

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    The Drum (14 Jun 2017)

    New York Bakery Company creates romance novel trilogy

    THE NEW YORK BAKERY COMPANY has released a trilogy of romance novels that see bagels and topping ingredients getting intimate together. ‘An Unexpected Summer Romance’, created by NOW, is inspired by 1940s melodramas and is aiming to position the bagel as a summer sandwich through romantic storytelling between bagels and toppings. The novels are entitled ‘A Strawberry Seduction’, ‘An Avocado Affair’ and ’The Burger Infidelity’ and will initially run across women's magazines.

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