• News (5)
    Precision Marketing (18 Oct 2004)

    THE NETHERLANDS BOARD OF TOURISM is targeting London and the South-east through a £2.2 million responsive campaign, created by CDP-TRAVISSULLY, in an effort to boost visitor numbers. The push will incorporate poster ads in the London Underground and at bus shelters plus postcards distributed through bars cafes and cinemas.

    Precision Marketing (16 Jan 2004)

    THE NETHERLANDS BOARD OF TOURISM is launching an SMS campaign, devised by CDP-TRAVISSULLY and mobile e-marketing solutions provider ENPOCKET. The initiative will feature postcards carrying a text-to-win offer, offering consumers the chance to win a break in the Hague or tickets to see the film adaptation of the novel Girl with a Pearl Earring, which was inspired by the Johannes Vermeer's painting in The Hague. Data captured will be used for future marketing activity.